ROCKABILLY PAIR: Brook Bodiam and Emma Hinchcliffe open their store this weekend. Picture: Marina NeilFOR those who are not in the know, a store tucked away in a back street of Tighes Hill sells simply beautiful frocks. And serves milkshakes from a 1950s-themed cafe.
Miskonduct Clothing is run by Emma Hinchcliffe, a woman entranced by the beauty of 1950s rockabilly and pin-up fashion and keen to share her passion with other women.
Her inspiration? Rosie the Riveter, the US cultural icon representing women who worked in factories during World War II and who now stands as a symbol of female capability.
The brightly coloured pin-up and rockabilly dresses Ms Hinchcliffe sells are made to turn heads – and flatter any figure.
Miskonduct Clothing, born from an online store of the same name that proved so popular a shop front had to be found, is branching out to a new market – men.
Ms Hinchcliffe, with the help of her partner, hot-rod enthusiast Brook Bodiam, is opening Miskonduct Garage at Wickham Motorcycle Co in Tighes Hill.
With a focus on men’s garage wear and ‘‘Greaser’’ and rockabilly clothing, Danny Zuko singing Grease Lightning springs to mind. On offer will be motorcycle tool kits, wallets, satchels, sunglasses, shirts, shoes and more, as well as a small selection of Rosie the Riveter-inspired women’s attire.
‘‘Brook and I have always supported Wickham Motorcycle Cafe – we thought it would be such a great space to have a shop for men,’’ Ms Hinchcliffe said.
‘‘We have a small range of men’s clothing in our Elizabeth Street store, but it’s quite a feminine space, and we wanted to create a space just for men.’’
Some background: Mr Bodiam builds hot rods as a hobby in his spare time and needed some extra storage space. Men are generally comfortable in garages.
A perfect match.
Ms Hinchcliffe said there was a definite scene in Newcastle for men and women who follow the look, music, dance moves and motor vehicles of the ’50s.
‘‘Brook has been building hot rods and working on classic cars since he was a teenager. It’s his passion,’’ she said.
‘‘I only discovered my passion seven years ago when I met him. He opened my eyes to this fabulous era.’’
Mr Bodiam’s hot-rod works in progress will be on display at Miskonduct Garage for customers to enjoy.
Miskonduct Garage opens its doors today, kicking off a weekend-long party, which all are welcome to attend.
From 8am today, classic cars will cruise into the 3 Throsby Street store for a show and shine. There will be prizes for best rat rod, best classic car and best bike, all judged by Kat Creasey, from Queensland’s My Little Rockabilly. She will team up with Pinned Photography on both days for pin-up and glamour photo shoots.
A barbecue breakfast and lunch, as well as the usual menu, will be on offer at Wickham Motorcycle Cafe. Newcastle rockabilly trio the Rattlesnakes will entertain from noon until 3pm.